Rob McCarthy is a Japanese-American photographer and fourth generation New Yorker. He produces images with strong narrative elements in primarily urban settings. His background in architectural photography informs his current work, which is often described as cinematic. Rob has a spontaneous shooting style and approaches both his craft and his subjects with respect, curiosity, and a sense of humor.

Partners such as Adidas, Apple Music, Leica, Huawei, GQ, Prada, Louis Vuitton, Coach, Google, Toyota, and Smart Car have entrusted Rob with their brand's story and allowed him to execute campaigns on their behalf.